Lawn & garden
Mowing. Edging. Hedge trimming. Garden tidies.
Mow
Edge
Hedge
Tidy
Blow
Haul
A free 4-week program for 25 Australians launching local service businesses.
From idea to first customer in 30 days. Four Saturday mornings online, starting 20 June 2026. Or we keep going until you get there.
Some roles are quieter than they used to be. Costs are higher. Australians are spending differently — more on local services, more on the things that make daily life work.
Lawns still need mowing. Dogs still need bathing. Houses still need cleaning. Cars still need detailing. The work that has to happen in person, near where people live, isn't going anywhere. And the people doing it well are in higher demand than ever.
That's why we built Service Starters. To help twenty-five Australians at a time start a local service business and land their first paying customers. It's not overnight success. It's a start.
No shopfront. No warehouse. No year of savings. The gear you do need pays itself off in weeks of work, then keeps paying for years.
The cash cycle is short. Customers see your price, book the job, pay before you turn up. The next one comes from the last one telling their neighbour.
Slow to grow
into something big.
Fast to start.
The kind of business you can begin on a Saturday — and still be running ten years from now.
Real services. Already in every Australian suburb. We don't teach you the work — we teach you the business.
Mowing. Edging. Hedge trimming. Garden tidies.
Residential. Commercial. End-of-lease. Builders cleans.
Mobile grooming. Dog walking. Pet sitting. Training.
Handyman. Painting. Repairs. Small builds.
Hair. Beauty. Massage. Personal training.
Detailing. Pool servicing. Pressure washing. Tutoring.
Don't see yours? If it's local, hands on, and people will pay for it, it probably fits.
A plan you can act on. Pricing set. Service named. The first calls to make on Monday.
A first paying customer. Not a sign-up. Not a maybe. Money in your account.
Most people don't fail to start because the work is hard. They fail because they can't see what starting actually looks like. The blur between day 1 problems and day 100 problems stops them before they begin. Pricing, marketing, scaling, hiring, branding, taxes — all of it crowds in at once. So they put it down.
Service Starters strips it back. Day 0 is a plan. Day 1 is a first paying customer. That's the whole job for the next four weeks.
The program runs like a fitness challenge. A defined start, a defined end, a small group doing the same work each week. We help each other through it. If it works, the people who started together stay in touch as they grow.
For 12 years I helped people start service businesses. Not as a coach or consultant, but as the franchisor of a brand that grew from one location to over 30 across Australia and New Zealand. Some of those operators built something they loved. Some didn't. That's how it goes.
I exited in 2024, and since then I've spent a lot of time working with existing and aspiring service business owners. The pattern I keep noticing is that people who haven't started yet are trying to solve problems they don't have yet. They're worrying about scaling, hiring, route efficiency, fancy branding, marketing automation, the perfect business name — when none of that matters until you have a paying customer. Day 0 is the plan. Day 1 is the first paying customer.
That's what led me to build Service Subscriber, and it's why I'm launching Service Starters now. There's a lot of people sitting on a real skill or a real idea who just need a structured month to actually start. So we're going to try it and see who turns up.
I came in not knowing what I was doing. Nik walked me through every part of starting — pricing, customers, the bits no one talks about. Five years later I sold the business and walked away with more than I ever expected. He's the reason it worked.
You pick your service and price it properly. Your page goes live the same day. Hnry walks you through the ABN and tax in 20 minutes. By Sunday night, you can take money.
You make the list, knock the doors, drop the flyers, post on Nextdoor, text your network. I'll be there when it feels terrible — because it will, briefly, and then it won't.
You handle the quote, the booking, the payment. Maybe you mess up small stuff and fix it. Then you do it again with the next person. This week rewires something in you.
You graduate with a real business, a weekly operating loop, and 24 other people you started alongside. What happens next is up to you — and you'll have what you need.
Live with me, with the cohort. Not recordings, not videos. Real time, every week.
Twenty-four people going through it alongside you, on the same week, with the same goal.
The booking, payment, and customer tool — free for the entire program. $18/month after, your call.
A 20-minute session to set up your ABN and your tax in one go. No homework, no spreadsheets.
A WhatsApp that stays active after graduation. Your first network of people who actually started.
If you've done the work and haven't landed a customer by graduation, you stay in — free — into the next cohort. We don't graduate you on a technicality.
If you've shown up every Saturday, done the homework, and still haven't landed a paying customer by 1 August — I'll personally work with you 1-on-1 for another 30 days, free, until you do. No fine print. No "but actually." If you do the work, I'll keep going until you get there.
— Nik
A course. A video library. A 12-week curriculum. A $2,000 coaching upsell at the end. A Discord where you're on your own. A mindset retreat.
It's also not for ecommerce, dropshipping, digital products, agencies, or online-only anything. Service Starters is for real local services — someone pays you to do something for them, in person, near them.
Better than most alternatives. Service businesses are local, hands-on, paid in cash, and unautomatable. They survived every economic shift of the last hundred years and they'll survive this one. The barrier to start is lower than it's ever been; the demand is steady. The harder question isn't whether to start — it's why you haven't yet.
Because they reward showing up. Because nobody is going to offshore your local lawn round, automate your dog grooming, or build an AI that fixes a leaky tap on Sunday morning. Because the most boring businesses are also the most resilient. And because the time-to-first-dollar is days, not years — which matters when you need this to work.
Really free. No card, no tier, no upsell. Service Subscriber (my company) funds it because it's how we find the people who'll use the tool. Hnry co-funds because every graduate becomes a sole trader who needs them. That's the whole business model — said out loud.
That's fine — about a third of applicants arrive unsure. You need a skill you could honestly sell locally. We help you turn it into the business in week one.
Service Subscriber works best for services with some repeat cadence, but the program helps anyone launching a local service business. If yours is genuinely one-off, we'll point you to the right tool. No hard sell.
Miss one and you'll be fine. Miss two and you'll struggle. Sessions aren't recorded — showing up with the group is what makes it work. If you genuinely can't commit four Saturdays, wait for Cohort 02 in October.
You absolutely can start alone. Most people don't — they think about it for another year. Four weeks, 24 people doing it with you, and a specific week you land your first customer is what turns thinking into doing.
If you have under 5 and want the structure to grow properly, yes. If you have 10+ and you're looking to scale, this isn't the right program — wait for the alumni version later.
Most programs are content libraries with a Discord attached. You watch videos alone, and the watching is mistaken for progress. This isn't that. We're 25 people in the same Zoom on Saturday mornings, doing the same week's work, with one week to land a customer. The accountability is the program.
Normal. Most people who go on to build real businesses had someone in their life skeptical at the start. The honest answer is: 4 weeks is short, and the worst case is you tried something. Show them the page if it helps.
Service Subscriber is $18/month after the free program — your call whether to continue. Hnry has its own pricing if you keep using them. Everything else (the cohort, the coaching, the WhatsApp group) stays free for life.
Yes. Every one. I reply within 48 hours whether you're in or not. If you're not the right fit for Cohort 01, I'll tell you why and where to go from here.
If you've read this far,
you're probably the kind of person Cohort 01 is for.
There are 24 others reading this same page right now, deciding the same thing. The application takes two minutes. I read every one.
— Nik
Two minutes. We read every one. I'll reply within 48 hours whether you're in or not.